Leadership Team

Rebel Marketing Team has decades of collective experience in communications, marketing and public affairs. They all have worked with local and multinational brands, from the agency and client side, giving them broad perspective and insight on client needs and challenges.

Leana Farrales-Carmona

President and Partner

Leana is the Principal Adviser of Rebel Marketing. She leads the creation of strategies and conduct of stakeholder engagements to ensure that these are anchored on compelling research, insights, and analysis.

Leana brings with her more than 30 years of professional experience handling high level strategic planning, public affairs, corporate communications and stakeholder management  work for companies such as Carbon Resolutions PLC, Smartcool Phils Systems Inc., BMW Philippines, Globe Telecom, Prudential Corp. Asia, PLC, Dept. of Energy, CalEnergy, Consultus Advertising, EON The Stakeholder Relations Firm, Maynilad, FEMSA among many others.

Leana graduated from the Ateneo de Manila University and acquired her MBA from the Arthur D. Little School of Management in Boston, Massachusetts.

Nico Reyes

Vice President / Partner

Pia de Jesus

Director for Corporate Communications / Partner

Naissa Carmona

Director for Consumer Marketing / Partner

Ricky Rivera

Director for Public Affairs and Crisis Communications Specialist / Partner

Arnel Vasquez

Media Relations Manager / Partner

Sheila Lacasandile

Director for Finance and Compliance / Partner