Leadership Team
Rebel Marketing Team has decades of collective experience in communications, marketing and public affairs. They all have worked with local and multinational brands, from the agency and client side, giving them broad perspective and insight on client needs and challenges.
Leana Farrales-Carmona
President and Co-Founder
Leana is a seasoned business strategist with over 30 years of experience specializing in corporate planning, corporate communications, public affairs, and government relations. She has held leadership positions in prominent organizations across diverse industries, including energy, telecommunications, financial services, and automotive, with extensive expertise in highly regulated sectors. As a Principal Consultant of Rebel Marketing, she ensures strategies and stakeholder engagements are anchored on compelling research, insights, and analysis. Leana has served in senior roles at Globe, BMW Philippines, Prudential Corporation Asia, CalEnergy, EON, and Maynilad, among others, demonstrating her breadth of expertise across corporate and consumer industries. She is a graduate of Ateneo de Manila University and earned her MBA with distinction at the Arthur D. Little School of Management in Boston, Massachusetts.
Nico Reyes
Vice President for Strategy, Operations, and Client Servicing | Co-Founder
Pia de Jesus
Business Director of Corporate Communications | Co-Founder
Naissa Carmona
Business Director of Consumer Marketing | Co-Founder
Ricky Rivera
Principal Advisor for Reputation Management, Public Affairs and Crisis Management
Arnel Vasquez
Director of Media | Co-Founder
Sheila Lacasandile
Director of Finance, HR, and Admin | Co-Founder